Are Adaptive eCommerce Websites Generate More Sales?

With more people who have access to the Internet and better smartphones, companies want to harness the power of this target audience. While many brick & mortar companies have also added websites or web stores to their marketing strategies, the e-commerce industry has an even stronger connection to mobile and web development.

One of the many reasons why electronic commerce is thriving is the convenience it offers. It is not just the convenience of shopping but also other benefits. In 2017, it was reported that 71% of shoppers believe they will find a better online business compared to shopping at the main street stores. In addition, people like to have access to buy from their social network accounts. In the 5 years to 2017, there was a 93% growth in online sales through social networks.

Web and mobile app development play an important role in making e-commerce so popular. As we approach the second half of 2018, digital trends will only be smarter. For example, 50% of online searches will be voice-based by 2020. This means that companies need to update their e-commerce strategies to stay current and access a broader target market.

Millennials and older generations give themselves over to the ease of life provided by technology. 67% of millennials shop online instead of in a store. Parents, compared to non-parents, spend 61% more online. All these statistics are due only to the fact that companies are investing not only in better web development but also in access to highly mobile websites.

Here are some reasons why you should invest to make your e-commerce website friendly for mobile devices:

Access to a wider target market

Many e-commerce surveys report that more than half of online traffic comes from mobile devices. This means that even if your target market is unique, you are bound to overlap with this statistic. The greater the traffic to your online platform, the more likely it will be to generate opportunities and better conversion rates. Therefore, if your website is not optimized for mobile devices, you are missing out on a great opportunity for sales and earnings growth.

Average time spent online

Your success in e-commerce can be determined by the amount of time visitors spend on your website or online store. A lot of people spend most of their time on smartphones. Therefore, they are likely to access their websites through the same devices. 

If these platforms are not optimized for their devices, they will face problems navigating, therefore, they will decide to leave. On the other hand, online stores optimized for mobile devices provide improved user experiences for more traffic. The more time a visitor spends on a particular web page, the greater the chances of convincing them to participate or buy.

Improved SEO

It is likely that online platforms with the best mobile and web development obtain the first positions in the search engines. This makes it easier for people to find their products and services. It is difficult to decipher the exact way in which search engines such as Google classify websites. However, Google has repeatedly revealed that the most responsive websites are considered for better ranking.

Highly responsive websites

With smartphones, it is possible to direct desktop versions of websites, but it takes time for the end-user. In addition, it is likely to consume smartphone batteries and mobile data. Obviously, no smartphone user appreciates these elements. The e-commerce industry responded with websites optimized for mobile devices to eliminate these problems. The more optimized your website is, the faster it will load on the client's device. 

It offers the user a perfect experience and develops a reputation for the business as well. Otherwise, you run the risk of losing customer traffic, as they can easily switch to other companies with better online stores.

Cost-Effective Than App Development

While application development is also catching up in the e-commerce industry, not all companies are equipped with compatible budgets. Meanwhile, it's much cheaper to create a mobile-friendly version of your traditional website or online store. Therefore, you can enjoy better ROI with mobile development compared to the costly investment in application development.

Wrapping Up:

68% of companies are investing in mobile development as part of their marketing strategies. Therefore, if your business is not, you will inevitably lose a competitive advantage. In a final note, it is also important to mention that since smartphones are evolving at a constant pace, their e-commerce platform should also be compatible.

Are you business owner who wants to try his luck in the eCommerce industry? Then, you should definitely choose an eCommerce development company in India, which works on responsive online store development. In this way, you can easily enhance your sales and RoI and make the best out of your online store. There are many mobile app development companies that provide mobile-friendly online store solutions. You should get in touch with these companies and get your adaptive online store development services.